Marketing Video Production Tips For Your Business
By Greg Ball, President of Ball Media Innovations
Successful video marketing involves much more than just producing good videos. You'll need a strong marketing strategy and a well thought out plan to achieve good results. To produce a video that really makes a difference to your bottom line will take planning and action.
Below are some important tips that will help you get started:
1. Focus on the creative
Be creative with your videos, but first decide how best to reach your target audience. We work with our clients to help them decide on the best course of action, and to create various types of videos to achieve the most impact. Depending on your needs, we can produce web series, explainers, product promos, viral videos, branded entertainment and many other types of videos.
Every video should be geared towards offering value to your target audience. Whenever possible, we will suggest that your video educate or entertain the audience. To achieve even more impact, we can go the unsafe route and stir controversy, with your permission. This can get you free extra media attention which can lead to brand awareness as people speak about or share your videos. If you educate and entertain your audience, you will give them a reason to share your videos.
2. Have a call to action
After people have watched your video, what should they do next? Should they buy a product, share the video with their peers, enter a contest, make a response video, subscribe to something or take another form of action?
Guide your target audience on what to do with a call to action. The call to action should be geared towards eventual sales. Therefore, the sales copy you use should also be stellar just like the video our Miami video production company will produce.
3. Use video as part of your overall campaign
Schedule production for videos, PR promos and TV ads at the same time. For example, you can use TV ads to serve as a call to action for your target audience to watch more videos online. This can lead to more engagement, shares and sales. Moreover, you will save on the creative and production cost.
With more consumers going online to research businesses and products, you do not want to miss the opportunity to reach them with your videos on your website or across various social networks.
4. Set goals and expectations
All your videos should enhance your brand through their messages. In the end, your prospects should know more about your company, product or service and how they can benefit.
Ideally, you should aim to achieve one or two things from a video. If you have a long term marketing strategy, focus on producing more videos to address different subjects. We can create different versions of the video and promote them in different ways.
The above tips will help you get positive results from your video marketing efforts. Visit our Marketing Video Production Services page to find out how Ball Media Innovations can help you improve your brand and revenues through video marketing.
Visit our Marketing Video Production page to learn more about our marketing video services. We'd be happy to let you know how we can support your marketing efforts!
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