By Greg Ball, President of Ball Media Innovations In a prior post called “Use Storytelling to Add Impact to Business Videos”, I talked about how storytelling adds impact to business videos. It’s a critically important element, because it helps engage…
By Greg Ball, President of Ball Media Innovations When you think of business videos, you probably think of: Product shots A voice over narrating information about new products New services New features available on existing products Historically, they were “workhorse…
By Greg Ball, President of Ball Media Innovations Business videos can be used as a tool to build customer loyalty. For companies trying to sell products or services, it’s important to keep in mind that there are many factors that go…
By Greg Ball, President of Ball Media Innovations No matter how you use videos in your marketing efforts, from website videos to full-blown video presentations targeting prospective clients, your ultimate goal is to generate new sales and increase business. The…
One of the best ways to reach and convert customers is by using social media, and using video on social media can be rocket fuel for your business! With more than 5 billion videos watched every day on Youtube, and…
By Greg Ball, President of Ball Media Innovations If you haven’t read part one of this series, you can read it here: Social Media Videos For Business – Success Tips & Strategies (Pt 1) As discussed in part one, videos…
By Greg Ball, President of Ball Media Innovations I’m going to bypass all the stats that tell you how many businesses are using social media videos, and how it’s become such a huge thing. You probably already know that. It’s…
By Greg Ball, President of Ball Media Innovations If you’d like to get your most effective on-camera performance in your business videos, there are some things you can do to prepare yourself, your staff and/or your executives who will be…
By Greg Ball, President of Ball Media Innovations You’re hiring a video production company to tape your convention, conference or trade show speakers. There are things you as the client will need to know before you hire, to get the…
By Greg Ball, President of Ball Media Innovations When you’re producing a conference or convention, it’s the perfect opportunity to create a promotional or highlights video to generate excitement for the next conference you’ll have. A well made convention promotional…
By Guest Writer Patrick Foster The value of business video is nothing new. It’s here, it’s what your customers demand, and it’s what your business needs if it wants to succeed in the online marketplace. Online video is a powerful…
By Greg Ball, President of Ball Media Innovations In an effort to compete and reach new clients, some businesses are doing more harm than good with the videos they’re putting out. Why is this happening? Business videos have become a…
By Greg Ball, President of Ball Media Innovations Using a video spokesperson in your marketing and public relations videos can be a great idea or it can be a disastrous idea. Whether to use a professional actor or an employee…
By Greg Ball, President of Ball Media Innovations Are you wondering whether video testimonials are worth the cost? We believe that they’re one of the most compelling and effective marketing tools out there, and I’ll tell you why. 1. Buyers now…
By Greg Ball, President of Ball Media Innovations High quality inbound links can make a huge difference to your ranking. They can get you seen! If you have an effective SEO company working for you, they should be handling this,…
By Greg Ball, President of Ball Media Innovations Video marketing is booming in 2019! Video is being used more then ever by savvy businesses to reach and convert new customers. In our Florida video production company that serves Miami to…
This press release will be put out on March 27th, 2018: March, 23, 2018, South Florida – Ball Media Innovations (BMI), a full-service video production company serving Miami to Orlando since 2002, is happy to announce that they are now…
By Greg Ball, President of Ball Media Innovations If you haven’t read Part 1: An Optimized Website, read it here. Why would you want to pay for online advertising when you can do free stuff? When you’re creating your digital…
How do you make the most of your marketing budget? Online marketing is a fantastic and cost efficient way to reach and convert customers. You’ll want to do it in a way that maximizes your return on investment. There are…
By Greg Ball, President of Ball Media Innovations When it comes to quoting the budget for a production, like many in the creative field, people in the video business, often refer to “The Triangle.” Basically it is the old adage…