In an effort to compete and reach new clients, some businesses are doing more harm than good with the videos they’re putting out. Why is this happening? Business videos have become a must in order to keep up with the…
Using a video spokesperson in your marketing and public relations videos can be a great idea or it can be a disastrous idea. Whether to use a professional actor or an employee or owner of the company is an important…
Are you wondering whether video testimonials are worth the cost? We believe that they’re one of the most compelling and effective marketing tools out there, and I’ll tell you why. 1. Buyers now tend to search online for testimonials before buying…
High quality inbound links can make a huge difference to your ranking. They can get you seen! If you have an effective SEO company working for you, they should be handling this, but it’s a good idea to check up…
Video marketing is booming in 2018! Video is being used more then ever by savvy businesses to reach and convert new customers. In our Florida video production company that serves Miami to Orlando, we’re seeing a surge in video production…
This press release will be put out on March 27th, 2018: March, 23, 2018, South Florida – Ball Media Innovations (BMI), a full-service video production company serving Miami to Orlando since 2002, is happy to announce that they are now…
If you haven’t read Part 1: An Optimized Website, read it here. Why would you want to pay for online advertising when you can do free stuff? When you’re creating your digital marketing strategy, of course it’s ideal to reach…
How do you make the most of your marketing budget? Online marketing is a fantastic and cost efficient way to reach and convert customers. You’ll want to do it in a way that maximizes your return on investment. There are…
When it comes to quoting the budget for a production, like many in the creative field, people in the video business, often refer to “The Triangle.” Basically it is the old adage that says, “we can deliver your project cheap,…
This press release was put out on February 13th, 2018: South Florida – Ball Media Innovations (BMI), a full-service video production company serving Miami to Orlando, is proud to announce they are offering an unprecedented guarantee! BMI has developed a…
By Greg Ball, President of Ball Media Innovations I was at a circus once, and saw this amazing act, a girl, shot an arrow through an apple on her husband’s head – while blindfolded! Most of us do not have…
By Greg Ball Are you thinking about filling the role of director for your next promotional video? It’s true that up front it could save you a lot of money, and who knows your product or service better than you?…
By Greg Ball Business video is essential to your company’s marketing strategy and brand identity. When it comes down to it, a business video really has only one purpose: to connect with your target market in an engaging way. However,…
By Greg Ball, President of BMI Thinking it’s a good idea to produce your own business videos? Well sometimes it is, and sometimes it isn’t… Video can be a highly effective marketing tool when produced skillfully. Yet because the cost…
By Greg Ball, President of Ball Media Innovations Can the appearance of the candidates on video and TV influence the election outcome? Yes, it can. Of course it’s not the only thing that matters, but it can have a big…
Optimizing the Editing Process To Save Our Clients Time and Money By Greg Ball, President of BMI The editing process refined: Your time and money is precious, and there are a number of ways that a well organized post production…
Enhancing Your Company Branding By Picking the Right Video Spokesperson By Greg Ball, President of BMI Many businesses decide to produce a video or series of videos for their websites or YouTube channel that are designed to build or grow…
Should I Hire Video Production Staff for My Studio, Use Sub-Contractors, or Outsource Everything? By Greg Ball, President of Ball Media Innovations (If you haven’t yet, see part 1 – Should I Build an In-House Corporate Video Production Studio?) In…
Is it Worth The Expense to Build an In-House Corporate Video Production Studio? Or Should We Outsource? By Greg Ball, President of Ball Media Innovations These days, businesses can’t stay on top without video. Your company needs videos produced for…
Is it Worth The Expense to Use a Professional Video Crew to Tape My Corporate Event? By Greg Ball, President of Ball Media Innovations You’re holding a training seminar, workshop, conference, convention or some other live corporate event, and you’re…