By Greg Ball, President of Ball Media Innovations, Inc. What are explainer videos, and why should you consider using them? Simply put, explainer videos are videos that are designed to explain something. They usually include animation, though some don’t. Explainer…
If you haven’t considered using animated explainer videos for your medical marketing campaign, you’ll want to. What are explainer videos? You’ve probably seen them on various websites and on social media. Simply put, Explainer videos explain things. They usually teach…
By Greg Ball, President of Ball Media Innovations You’ve put together the ideal website for your business. Your site includes excellent design and engaging copy that tells the story of your business. It features your products or services using easy…
By Greg Ball, President of Ball Media Innovations, Inc. During this time of isolation because of Covid-19, businesses still have to communicate with their customers and employees. It’s so essential to maintain contact and trust. Since we’re unable to send…
Onsite video production services During this period where everyone is impacted by COVID-19, we’re here to serve you. We currently have crews that can do live shoots onsite in the Orlando and South Florida areas. We use a variety of…
By Greg Ball The Coronavirus outbreak is putting a hold on business all around the world. There’s a great solution that companies of all sizes are using to adapt to the current situation. That’s the use of video to take…
by Greg Ball, President of Ball Media Innovations, Inc. If you have a product or provide a service that requires a comprehensive explanation, an explainer video is an excellent marketing tool to use. It not only helps to explain the…
By Greg Ball, President of Ball Media Innovations When most people think of what a trade show booth should include, they usually think of having striking graphics, short informational content, photos, and a large corporate logo posted on booth panels…
By Greg Ball, President of Ball Media Innovations In a prior post called “Use Storytelling to Add Impact to Business Videos”, I talked about how storytelling adds impact to business videos. It’s a critically important element because it helps engage…
By Greg Ball, President of Ball Media Innovations When you think of business videos, you probably think of: Product shots A voice-over narrating information about new products New services New features available on existing products Historically, they were “workhorse videos,”…
By Greg Ball, President of Ball Media Innovations Business videos can be used as a tool to build customer loyalty. For companies trying to sell products or services, it’s important to keep in mind that there are many factors that…
By Greg Ball, President of Ball Media Innovations No matter how you use videos in your marketing efforts, from website videos to full-blown video presentations targeting prospective clients, your ultimate goal is to generate new sales and increase business. The…
One of the best ways to reach and convert customers is by using social media, and using video on social media can be rocket fuel for your business! With more than 5 billion videos watched every day on Youtube, and…
By Greg Ball, President of Ball Media Innovations If you haven’t read part one of this series, you can read it here: Social Media Videos For Business – Success Tips & Strategies (Pt 1) As discussed in part one, videos…
By Greg Ball, President of Ball Media Innovations I’m going to bypass all the stats that tell you how many businesses are using social media videos, and how it’s become such a huge thing. You probably already know that. It’s…
By Greg Ball, President of Ball Media Innovations If you’d like to get your most effective on-camera performance in your business videos, there are some things you can do to prepare yourself, your staff, and/or your executives who will be…
By Greg Ball, President of Ball Media Innovations You’re hiring a video production company to tape your convention, conference, or trade show speakers. There are things you as the client will need to know before you hire, to get the…
By Greg Ball, President of Ball Media Innovations When you’re producing a conference or convention, it’s the perfect opportunity to create a promotional or highlights video to generate excitement for the next conference you’ll have. A well made convention promotional…
By Guest Writer Patrick Foster The value of business video is nothing new. It’s here, it’s what your customers demand, and it’s what your business needs if it wants to succeed in the online marketplace. Online video is a powerful…
By Greg Ball, President of Ball Media Innovations In an effort to compete and reach new clients, some businesses are doing more harm than good with the videos they’re putting out. Why is this happening? Business videos have become a…