By Greg Ball, President of Ball Media Innovations, Inc. During this time of isolation because of Covid-19, businesses still have to communicate with their customers and employees. It’s so essential to maintain contact and trust. Since we’re unable to send…
During this period where everyone is impacted by COVID-19, we’re here to serve you. We will be practicing social distancing to the best of our ability when we’re on site. We offer many options that minimize contact, as well as…
By Greg Ball The Coronavirus outbreak is putting a hold on business all around the world. There’s a great solution that companies of all sizes are using to adapt to the current situation. That’s the use of video to take…
by Greg Ball, President of Ball Media Innovations, Inc. If you have a product or provide a service that requires a comprehensive explanation, an explainer video is an excellent marketing tool to use. It not only helps to explain the…
By Greg Ball, President of Ball Media Innovations When most people think of what a trade show booth should include, they usually think of having striking graphics, short informational content, photos and a large corporate logo posted on booth panels…
By Greg Ball, President of Ball Media Innovations In a prior post called “Use Storytelling to Add Impact to Business Videos”, I talked about how storytelling adds impact to business videos. It’s a critically important element, because it helps engage…
By Greg Ball, President of Ball Media Innovations When you think of business videos, you probably think of: Product shots A voice over narrating information about new products New services New features available on existing products Historically, they were “workhorse…
By Greg Ball, President of Ball Media Innovations Business videos can be used as a tool to build customer loyalty. For companies trying to sell products or services, it’s important to keep in mind that there are many factors that go…
By Greg Ball, President of Ball Media Innovations No matter how you use videos in your marketing efforts, from website videos to full-blown video presentations targeting prospective clients, your ultimate goal is to generate new sales and increase business. The…
One of the best ways to reach and convert customers is by using social media, and using video on social media can be rocket fuel for your business! With more than 5 billion videos watched every day on Youtube, and…
By Greg Ball, President of Ball Media Innovations If you haven’t read part one of this series, you can read it here: Social Media Videos For Business – Success Tips & Strategies (Pt 1) As discussed in part one, videos…
By Greg Ball, President of Ball Media Innovations I’m going to bypass all the stats that tell you how many businesses are using social media videos, and how it’s become such a huge thing. You probably already know that. It’s…
By Greg Ball, President of Ball Media Innovations If you’d like to get your most effective on-camera performance in your business videos, there are some things you can do to prepare yourself, your staff and/or your executives who will be…
By Greg Ball, President of Ball Media Innovations You’re hiring a video production company to tape your convention, conference or trade show speakers. There are things you as the client will need to know before you hire, to get the…
By Greg Ball, President of Ball Media Innovations When you’re producing a conference or convention, it’s the perfect opportunity to create a promotional or highlights video to generate excitement for the next conference you’ll have. A well made convention promotional…
By Guest Writer Patrick Foster The value of business video is nothing new. It’s here, it’s what your customers demand, and it’s what your business needs if it wants to succeed in the online marketplace. Online video is a powerful…
By Greg Ball, President of Ball Media Innovations In an effort to compete and reach new clients, some businesses are doing more harm than good with the videos they’re putting out. Why is this happening? Business videos have become a…
By Greg Ball, President of Ball Media Innovations Using a video spokesperson in your marketing and public relations videos can be a great idea or it can be a disastrous idea. Whether to use a professional actor or an employee…
By Greg Ball, President of Ball Media Innovations Are you wondering whether video testimonials are worth the cost? We believe that they’re one of the most compelling and effective marketing tools out there, and I’ll tell you why. 1. Buyers now…
By Greg Ball, President of Ball Media Innovations High quality inbound links can make a huge difference to your ranking. They can get you seen! If you have an effective SEO company working for you, they should be handling this,…