By Greg Ball, President of BMI
Trying to decide whether to invest in a video to market your products or services? A well-made strategically designed video can be a powerful sales tool. Your video can give you:
1. Multiply selling power.
Selling products and services face-to-face is effective if your salesperson is effective, but it’s limiting. You can’t possibly make personal sales presentations to thousands of hot leads every day. That’s where VIDEO comes in. Video radically increases your reach. Produce your video once and you now have the ability to give your very best and most compelling message over and over in a consistent and powerful way.
2. Grab and keep attention.
A well made video can be entertaining, emotionally moving, informational and enjoyable. It engages the viewer using sights, sounds, action, and drama. This adds to your sales presentation in a way that isn’t always possible in personal sales.
3. Show the product or service in action.
This can influence a potential buyer so much more than talking about it. Virtually every product “shows” well in video, but especially those that involve action, movement or sound. You'll be able to demonstrate what makes it so desirable. Also if your product or service is complex or difficult to explain, your video can make it simple for the viewer to grasp, giving them that "oh, I want that!" moment.
Services are intangible but are easily showcased in video by showing people using your service and by giving evidence of the benefits they receive. For example, tour companies’ videos often feature scenes with happy couples in famous places. This is far more compelling that photos, literature or sales presentations alone.
4. Give testimonials of thrilled clients.
Want to create desire for your product or service? Testimonials work really well, and they can help you look credible.
5. Allow repeated viewings.
A video has the selling power of a personal sales presentation, but potential customers can repeatedly view it.
6. Make marketing affordable.
In the past, only Fortune 500 companies could afford production costs and air time. Now videos can be affordably made and shown. Once the video has been produced, you can mail potential customers a CD or DVD, buy inexpensive air time on cable to target specific markets, place it on the internet on your company website, Google, or Youtube, or email it for free.
The Internet has completely revolutionized video as a sales tool. Today, ANY COMPANY — from the largest fortune 500 corporation to the smallest home business — can utilize 100% of the selling power of video, more easily, more effectively, and far more affordably than was ever before possible.
7. Make buying easier for customers.
Potential customers decide how and when to watch the video. That reduces the intimidation many consumers feel in a one-on-one sales situation, and customers are more comfortable buying this way. If what you’re offering is large, you can bring it to your customers by video far more easily than you can bring all your customers physically to it — for example, video’s a great way to take customers on a factory tour or show them a travel destination.
It's been proven that if a video is strategically designed, the cost of producing it is more than worth it, and your potential for sales can be radically increased.
Visit our Marketing Video Production page to learn more about our marketing video services.
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