Although every video is different, there are certain “wardrobe rules” that should always be taken into consideration. This is because some things will look particularly bad on camera, and some things will look good every time.
So I’ll start with a list of “don’ts”, followed by a list of “do’s” for your wardrobe. Keep in mind that nothing is made in stone here, but these wardrobe rules should be used as a guideline.
DONT’S – Always avoid the following with wardrobe:
1. Fabrics that wrinkle easily like linen.
The wrinkles will create shadows, and the lines of the wrinkles can cause what appears to be vibrations on-camera. This can just look generally bad.
2. Baggy clothing.
Ever hear that the camera puts weight on you? Well so do baggy clothing. They can make you appear heavier than you are, and for most people, that’s something to be avoided.
3. Shiny tie tacks, cuff links, or buttons.
These items, and really, anything shiny, can create a bright flicker of light that will glint off of the camera lens. As you move around on camera, the light will flash, which can be distracting to the viewer.
This fabric can rustle on clip-on microphones, causing sound problems.
5. Fabrics with tight patterns, like checks, stripes, herringbone, and houndstooth.
The patterns will appear to vibrate on screen, which can be very irritating to see. It can also bring down the feel of the production quality.
6. Deeply saturated colors like orange, yellow, and red.
These colors tend to glow on the video screen, creating a different kind of visual distraction that brings down the professional appearance of the images.
7. Bright white or dark colors.
These can make your complexion look washed out on camera.
8. For green screen videos only, avoid green or yellow in your shirt and tie.
This will interrupt the green screen process causing errors to appear on the screen.
NOW FOR THE WARDROBE DO’S – Try to do the following:
1. Wear pastels and pale colors if possible.
These tend to photograph well on video camera. For example, a light blue shirt with a light gray jacket will tend to look nice.
2. Medium earth tone colors like blue, brown, also work well.
3. If you’re wearing a tie, please bring a couple to choose from.
Your ties may be really in fashion and may look great, but there could
be an issue with the way the camera sees it. It’s always helpful to have choices available during the shoot.
4. Natural fabrics like wool or cotton photograph better than synthetics.
ALSO, CONSIDER Some general suggestions…
1. Generally speaking, when you do select your wardrobe if you’re appearing in a work-related video, try to wear the type of clothing that represents your natural working attire. Of course, there are times when you’ll want to dress completely differently, but usually, you’ll want to stick to the culture of your workplace.
This can change, however, based on the next suggestion.
2. Consider who your target audience is, and what kind of impression you want to make on them. Do you want to appear casual? Professional? Youthful? Stylish? This may completely contradict your work culture clothing, but it may be just what’s needed to speak to your target effectively.
So in conclusion…
Most important of all, you’ll want to create your outfit based on what might make a positive impression on your viewers, and in a way that will help you achieve your goals for the video!
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About the Author & His Company: Greg Ball, is President of Ball Media Innovations, Inc. Prior to starting the company, he ran the Burger King World Headquarters video operation. Greg founded Ball Media as a Miami video production company in 2002. He eventually expanded to also become an Orlando video production company. Greg directs shows in both locations, as well as nationally, with crews throughout the country.
Ball Media Innovations specializes in producing videos for businesses as well as the medical community. This includes web videos, marketing and training videos, social media videos, convention, conference, and trade show videos. So when it comes to wardrobe tips for a business video production, Greg is highly experienced!
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