By Greg Ball, President of BMI Can video be an effective marketing tool for the medical community? It’s common knowledge that videos are widely utilized for marketing by a plethora of businesses and organizations, but did you know that many…
By Greg Ball, President of BMI Trying to decide whether to invest in a video to market your products or services? A well-made strategically designed video can be a powerful sales tool. Your video can give you: 1. Multiply selling…
By Greg Ball, President of BMI Finding ways to bring in new clients can be a constant challenge in creativity and strategy. But consider this: Where are your potential clients waiting for you? The web is the new TV. YouTube…
Using the Dynamite Power of Testimonial Videos for Marketing By Greg Ball, President of BMI Want to know an easy way to create desire for your product, service or company? On-camera testimonials are powerfully persuasive when delivered by the viewers’…
Save Money too! By Greg Ball, President of BMI Accomplish two goals at one time! Get your video produced with one of the best video production companies in the country – AND have some fun and relaxation soaking in the…
Plus… Tips for the Success of Your Video By Greg Ball, President of BMI Video used as a tool in a trainer led class can be extremely powerful when the video is produced and integrated properly. This method of instruction…
What Planners & Execs Look For… And How to put it in your video! By Greg Ball, President of BMI Having been on the corporate side of hiring speakers and trainers for many years, I’d like to share some of…
Professional Vs. Amateur Talent… Which should you choose? By Greg Ball, President of BMI The cast you select for your next video can cause it to sink or swim. It can impact its ultimate effectiveness and its ability to meet…
By Greg Ball, President of BMI We all know that eye contact is extremely important for meaningful communication. When videotaping an on-camera spokesperson, the question of where the talent should be looking often comes up. To answer the question, think…
Green Screen In Corporate, Business & Medical Videos: Breaking Boundaries! By Greg Ball, President of BMI Want to have your video shot in front of the Eiffel tower, in a professional newsroom, or even on a spaceship? Sure – why…
Do I need to use a pro on my video shoot… or can I do it myself? By Greg Ball, President of BMI Consider that your corporate video is a reflection of your company. I firmly believe that it…
Which way should I go? By Greg Ball, President of BMI The cast you select for your next video can cause it to sink or swim. It can impact its ultimate effectiveness and its ability to meet your goals. One…
By Greg Ball, President of BMI During the first contact with many clients I’m often asked, “How much does it cost to produce a video?” Often the person inquiring has been pretty vague sharing something such as “We want a…
Your steps to ensure a successful shoot and an effective video! By Greg Ball, President of BMI You have budgeted and picked your video production company. Now you are ready to go. What are your responsibilities for preparing for the…
Will Animation & Motion Grapics Improve Viewer Response? By Greg Ball, President of BMI Cartoons are more than just kids play. Fun, whimsical and engaging animation is a great and simple way to tell the story of your business. Motion…
Why Quality is Key and How to Get It! By Greg Ball, President of BMI I just got a call today from a company that we created a proposal for last year. At that time they didn’t hire us because…
Should Video Be Used In My Social Media Marketing Campaign? By Greg Ball, President of BMI Using Social Media as a key part of your business’s marketing strategy is “no longer a bold new idea.” It’s more like a necessity.…
By Greg Ball, President of BMI Are you a video production client who’s going to be speaking on-screen, or are you going to be sitting in on a video production with someone from your company serving as talent? There are…
By Greg Ball, President of BMI Although every video is different, there are certain “wardrobe rules” that should always be taken into consideration. This is because some things will look particularly bad on camera, and some things will look good…