Professional Vs. Amateur Talent… Which should you choose? The cast you select for your next video can cause it to sink or swim. It can impact its ultimate effectiveness and its ability to meet your goals. One important question is…
By Greg Ball, President of BMI We all know that eye contact is extremely important for meaningful communication. When videotaping an on-camera spokesperson, the question of where the talent should be looking often comes up. To answer the question, think…
Green Screen In Corporate, Business & Medical Videos: Breaking Boundaries! Want to have your video shot in front of the Eiffel tower, in a professional newsroom, or even on a spaceship? Sure – why not! You can do this without…
Do I need to use a pro on my video shoot… or can I do it myself? Consider that your corporate video is a reflection of your company. I firmly believe that it should live up to the level of…
Which way should I go? The cast you select for your next video can cause it to sink or swim. It can impact its ultimate effectiveness and its ability to meet your goals. One important question is whether it’s better…
During the first contact with many clients, I’m often asked, “How much does it cost to produce a video?” Often the person inquiring has been pretty vague sharing something such as “We want a 20-minute training video” or “We’re looking…
Your steps to ensure a successful shoot and an effective video! You have budgeted and picked your video production company. Now you are ready to go. What are your responsibilities for preparing for the shoot, and how can you ensure…
Will Animation & Motion Graphics Improve Viewer Response? Cartoons are more than just kids’ play. Fun, whimsical, and engaging animation is a great and simple way to tell the story of your business. Motion Graphics, or MG, is a kind…
Why Quality is Key and How to Get It! I just got a call today from a company that we created a proposal for last year. At that time they didn’t hire us because they decided to hire an individual…
Should Video Be Used In My Social Media Marketing Campaign? Using Social Media as a key part of your business’s marketing strategy is “no longer a bold new idea.” It’s more like a necessity. In fact according to the most…
Are you a video production client who’s going to be speaking on-screen, or are you going to be sitting in on a video production with someone from your company serving as talent? There are some easy to do things that…
Although every video is different, there are certain “wardrobe rules” that should always be taken into consideration. This is because some things will look particularly bad on camera, and some things will look good every time. So I’ll start with…