By Greg Ball, President of Ball Media Innovations
You’ve put together the ideal website for your business. Your site includes excellent design and engaging copy that tells the story of your business. It features your products or services using easy navigation throughout the website, along with captivating graphics and images. That’s all great!
I’d like to suggest that to bring your site up to the most effective level possible, you’ll want to add at least one website video. Consider these statistics from Hubspot.com:
- A whopping 81% of businesses use video for marketing purposes.
- 92% of those who utilize video for marketing says it’s an important part of their strategy.
- 88% of video marketers get a positive return on investment from their videos.
With numbers like these, there’s no denying that website videos have the potential to increase profit.
Here are some of the reasons why using video can help increase the profitability of your website:
1. Website videos engage the viewer in a way that print alone can’t.
Despite all the time, effort, and money that you’ve put into developing your website, it’s still static. You don’t want to put up something that resembles a beautiful brochure, because that’s not what people who visit your website are looking for. The fact is, people who are browsing the Internet have a very short attention span, and their finger is always on a mouse or keyboard key that is one click from taking them to a different website. The instant they’re no longer engaged by what they see, they’re gone.
Website Video to the Rescue!
Videos help enhance the website experience. They engage all the senses. And people like them! Consider that by 2022 it’s projected that online videos will make up more than 82% of all online consumer internet traffic. How can you argue with that!
Remember, people who visit your website aren’t there to read a brochure. They’re not going to wade through page after page of text. But they will watch a video.
And whether you’re a non-profit wanting to tell your story, or a company looking to demonstrate a new product, or showcase a unique way you provide a service, video can do this in a far more engaging, compelling way than print.
To view some samples of web videos check out our Social Media & Website Video Production page.
2. A Website Video Can Tell Your Story effectively.
One of the best reasons to use video on your website is to tell a story about your company, product, or service. Nothing beats video when it comes to telling your story. Check out this article for more about Using storytelling to Add Impact to Business Videos.
It comes down to this. Buyers want to make an informed decision when they purchase something. Website videos are one of the best ways to demonstrate the top benefits of your product or service. Think about how a customer benefited from using your product or service, and then tell a story about it. It’s captivating to viewers, and they’ll come back for more.
You can also tell the story of your business. With video you have the opportunity to share about what makes you different. It allows you to stand out. More on that below.
3. A Website Video Can Show Viewers your Brand’s Personality.
Here’s something else you can’t do with text: show viewers your brand’s personality. If you humanize your website with videos, you can create connections with your viewers. This can help sell. When you allow your website visitors to see you or key people in your organization, they will get a true sense of who you are and what you represent. This can help to build trust in your business. It can also create an emotional connection that will keep visitors coming back to your website.
And get this! In one study, 84% of people said that they’ve been moved to purchase a product or service by watching a brand’s video.
4. Videos can Help Build Your Online Presence.
The goal of any website is to help build a relationship with your visitors, ultimately turning them into customers. Without a strong presence on the web, potential customers won’t even know you exist. Videos can be used in locations other than your website in order to reach potential customers. They can be used on your blog which can be shared throughout social media or on guest blogs.
We often take our clients’ website videos and edit them so that they’re appropriate for social media use. This gets them far more mileage out of their videos, and it can help them reach their target markets.
5. Video is Easier to Understand than Text.
Video is a remarkable tool. Anything you can show can be explained. In fact, anything you can imagine can be explained with the use of animation. Explainer videos are widely being used by businesses to explain their products and services. The success of this strategy is backed up by statistics from Wyzowl:
- 96% of people say they’ve actually watched an explainer video to learn more about a particular product or service.
- 43% of businesses who use video marketing say they have an explainer video on their website’s homepage.
- The type of video that’s most often produced is explainer videos at 72%.
For more on how you can get explainer videos made for your website or social media, visit our Explainer Video Services page here.
6. Videos are Easily Spreadable!
On social media platforms like Facebook and Twitter, it’s easy to share video content. And video is the type of content that’s shared most. People are twice as likely to share videos rather than print. That’s a huge difference. If you plan strategically, it’s possible to refashion and convert your website video into a social media-ready video. That gets you twice the traction.
7. Mobile Users Like Video.
Video is a major part of the mobile device appeal. In fact, 90% of mobile users watch videos on their mobile devices. And it continues to grow: according to YouTube, video usage on mobile devices grows by 100% each and every year. When you’re on a mobile device, it’s hard to read text, but it’s easy to watch a video. Since a good portion of your customers is likely to be using mobile devices to search your website, video is a natural way to present products and services. It can make the buying experience easier and get your mobile users to come back for more.
8. A Website Video Can Boost your Google Ranking.
SEO is important to businesses. A high Google ranking for your keywords can make a huge difference to your bottom line. With Google’s algorithms for search rankings, the amount of time visitors stay on your website comes into play. Google thinks that if visitors spend a long time on your website, you must have some quality content that’s keeping them there. And there’s really no better way to hold a visitor’s attention than with an engaging video. This boosts your rankings on Google search results.
Here’s something else to consider: websites that include video have higher engagement rates, higher click-through rates, and most importantly – higher conversion rates. In fact, consumers are 64% – 85% more likely to buy a product after watching a product video. That means increased web sales for you.
9. Testimonial Videos Can Add Credibility and Move the Needle.
Having real people extol your product or service adds credibility. There’s no doubt about the effect of honest testimonials. Video testimonials add an additional layer of information for the viewer to take in. With video testimonials, people are able to evaluate body language, tone of voice, level of enthusiasm, etc.
For more information on this topic, read 5 Reasons Why You Need Video Testimonials for Your Business or Practice.
Your Website Videos Give You Unlimited Possibilities!
Video is the way to go whether you want to:
- Demonstrate your product in use.
- Show a testimonial about the service or products you provide.
- Share about your brand.
- Explain how your product or service works.
Having an effective video on your website helps to engage your visitor and hold his or her attention. And ultimately, they can increase sales, making them worth the investment!
Do you need a website video? Give us a call. We’d be happy to chat and to give you a free estimate.
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About the Author & His Company: Greg Ball, is President of Ball Media Innovations, Inc. We specialize in creating videos for business, including website videos.
Prior to starting the company, Greg ran the Burger King World Headquarters video operation. He founded Ball Media as a Miami video production company in 2002. He eventually expanded services to also become an Orlando video production company. Greg directs shows in both locations, as well as nationally. We offer crews throughout the country.
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