SHOULD I INVEST IN A MARKETING VIDEO?
By Greg Ball, President of BMI
By Greg Ball, President of BMI
Trying to decide whether to invest in a video to market your products or services? There’s power in a well-designed video message. Here are some of the reasons why a video can be your most highly effective tool for generating sales. A video can:
1. Multiply selling power. Selling products and services face-to-face is effective if your salesperson is effective, but it’s limiting. You can’t possibly make personal sales presentations to thousands of hot leads every day. That’s where VIDEO comes in. Video multiplies your selling power and increases the number of prospects you can reach. Produce a video once and every customer gets a personal and compelling sales presentation.
2. Grab and keep attention. A well made video can be entertaining, emotionally moving, informational and enjoyable. It engages the viewer using sights, sounds, action, and drama. This adds to your sales presentation in a way that isn’t always possible in personal sales.
3. Show the product or service in action. You can demonstrate, educate and motivate using video. Virtually every product “shows” well in video, but especially those that involve action, movement or sound. A picture’s worth a thousand words, and a video is worth a thousand pictures, making complicated or difficult to explain products sell more easily with video demonstrations.
Services are intangible but are easily showcased in video by showing people using your service and by giving evidence of the benefits they receive. For example, tour companies’ videos often feature scenes with happy couples in famous places. This is far more compelling that photos, literature or sales presentations alone.
4. Give testimonials of thrilled clients. This gives your product or service credibility.
5. Allow repeated viewings. A video has the selling power of a personal sales presentation, but potential customers can repeatedly view it.
6. Make marketing affordable. In the past, only Fortune 500 companies could afford production costs and air time. Now videos can be affordably made and shown. Once you have the video, you can mail potential customers a CD or DVD, buy inexpensive air time on cable to target specific markets, place it on the internet on your company website, Google, or Youtube, or email it for free.
The Internet has completely revolutionized video as a sales tool. Today, ANY COMPANY — from the largest fortune 500 corporation to the smallest home business — can utilize 100% of the selling power of video, more easily, more effectively, and far more affordably than was ever before possible.
7. Make buying easier for customers. Potential customers decide how and when to watch the video. That reduces the intimidation many consumers feel in a one-on-one sales situation, and customers are more comfortable buying this way. If what you’re offering is large, you can bring it to your customers by video far more easily than you can bring all your customers physically to it — for example, video’s a great way to take customers on a factory tour or show them a travel destination.
Conclusion
Ultimately the benefits of a video can radically outweigh the costs, increasing sales exponentially. We’d like to help you get started. Creating high impact marketing videos is one of our specialties. For outstanding quality at competitive prices call us Ball Media Innovations today! We would be happy to discuss how we can help you create your high quality video at our competitive prices.
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no-obligation consultation.
(954) 432-1274
or
(866) 570-8612
or email: info@BallMediaInnovations.com
Call now for a free
no-obligation consultation.
(954) 432-1274
or
(866) 570-8612
or email: info@BallMediaInnovations.com
no-obligation consultation.
(954) 432-1274
or
(866) 570-8612
or email: info@BallMediaInnovations.com
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