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why your business needs a website video

9 Reasons Why Your Business Needs a Website Video

By Greg Ball, President of Ball Media Innovations You’ve put together the ideal website for your business. Your site includes excellent design and engaging copy that tells the story of your business. It features your products or services using easy…

How to use video storytelling for business

How to Add Storytelling to your Business Videos

By Greg Ball, President of Ball Media Innovations In a prior post called “Use Storytelling to Add Impact to Business Videos”, I talked about how storytelling adds impact to business videos. It’s a critically important element because it helps engage…

Use Storytelling to Add Impact to Business Videos

By Greg Ball, President of Ball Media Innovations When you think of business videos, you probably think of: Product shots A voice-over narrating information about new products New services New features available on existing products Historically, they were “workhorse videos,”…

Building Customer Loyalty With Business Videos

By Greg Ball, President of Ball Media Innovations Business videos can be used as a tool to build customer loyalty. For companies trying to sell products or services, it’s important to keep in mind that there are many factors that…

web video production south florida Miami

How to Make Web Videos That Get You Results!

How do you make website videos that get good results? In this article, I’ll discuss whether you should produce your own web videos or hire a production company. I’ll go over what you need to know for if you’re hiring…

how much should my video cost

How Much Should My Video Cost?

During the first contact with many clients, I’m often asked, “How much does it cost to produce a video?” Often the person inquiring has been pretty vague sharing something such as “We want a 20-minute training video” or “We’re looking…

the secret to a successful video production

The Secret to a Successful Video

Why Quality is Key and How to Get It! I just got a call today from a company that we created a proposal for last year. At that time they didn’t hire us because they decided to hire an individual…