Browsing: Video Production Tips

How to use video storytelling for business

How to Add Storytelling to your Business Videos

By Greg Ball, President of Ball Media Innovations In a prior post called “Use Storytelling to Add Impact to Business Videos”, I talked about how storytelling adds impact to business videos. It’s a critically important element, because it helps engage…

Use Storytelling to Add Impact to Business Videos

By Greg Ball, President of Ball Media Innovations When you think of business videos, you probably think of: Product shots A voice over narrating information about new products New services New features available on existing products Historically, they were “workhorse…

Building Customer Loyalty With Business Videos

By Greg Ball, President of Ball Media Innovations Business videos can be used as a tool to build customer loyalty. For companies trying to sell products or services, it’s important to keep in mind that there are many factors that go…

Stop Selling and Start Educating to Increase ROI!

By Greg Ball, President of Ball Media Innovations No matter how you use videos in your marketing efforts, from website videos to full-blown video presentations targeting prospective clients, your ultimate goal is to generate new sales and increase business. The…

Branding and picking a spokesperson for your video production

Branding – How to Pick a Video Spokesperson

Enhancing Your Company Branding By Picking the Right Video Spokesperson By Greg Ball, President of BMI Many businesses decide to produce a video or series of videos for their websites or YouTube channel that are designed to build or grow…

should i hire video production staff for my company

Hiring a Video Production Staff vs. Outsourcing

Should I Hire Video Production Staff for My Studio, Use Sub-Contractors, or Outsource Everything? By Greg Ball, President of Ball Media Innovations (If you haven’t yet, see part 1 – Should I Build an In-House Corporate Video Production Studio?) In…

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