In an effort to compete and reach new clients, some businesses are doing more harm than good with the videos they’re putting out. Why is this happening? Business videos have become a must in order to keep up with the…
Using a video spokesperson in your marketing and public relations videos can be a great idea or it can be a disastrous idea. Whether to use a professional actor or an employee or owner of the company is an important…
Are you wondering whether video testimonials are worth the cost? We believe that they’re one of the most compelling and effective marketing tools out there, and I’ll tell you why. 1. Buyers now tend to search online for testimonials before buying…
Video marketing is booming in 2018! Video is being used more then ever by savvy businesses to reach and convert new customers. In our Florida video production company that serves Miami to Orlando, we’re seeing a surge in video production…
If you haven’t read Part 1: An Optimized Website, read it here. Why would you want to pay for online advertising when you can do free stuff? When you’re creating your digital marketing strategy, of course it’s ideal to reach…
By Greg Ball, President of Ball Media Innovations I was at a circus once, and saw this amazing act, a girl, shot an arrow through an apple on her husband’s head – while blindfolded! Most of us do not have…
By Greg Ball Are you thinking about filling the role of director for your next promotional video? It’s true that up front it could save you a lot of money, and who knows your product or service better than you?…
By Greg Ball, President of BMI Thinking it’s a good idea to produce your own business videos? Well sometimes it is, and sometimes it isn’t… Video can be a highly effective marketing tool when produced skillfully. Yet because the cost…
The Value of Humor in Video Marketing By Greg Ball, President of Ball Media Innovations “How many video directors does it take to change a light bulb? Just one, but he wants to do it ten times and when he’s…
Marketing Video Production Tips For Your Business By Greg Ball, President of Ball Media Innovations Successful video marketing involves much more than just producing good videos. You’ll need a strong marketing strategy and a well thought out plan to achieve…
By Greg Ball, President of BMI Nearly all businesses have the basic essentials to promote themselves: a website, a brochure, a facebook page, business cards. Yet many do not have a promotional video about their business. Yet study after study…
By Greg Ball, President of BMI Can video be an effective marketing tool for the medical community? It’s common knowledge that videos are widely utilized for marketing by a plethora of businesses and organizations, but did you know that many…
By Greg Ball, President of BMI Trying to decide whether to invest in a video to market your products or services? A well-made strategically designed video can be a powerful sales tool. Your video can give you: 1. Multiply selling…
By Greg Ball, President of BMI Finding ways to bring in new clients can be a constant challenge in creativity and strategy. But consider this: Where are your potential clients waiting for you? The web is the new TV. YouTube…
Using the Dynamite Power of Testimonial Videos for Marketing By Greg Ball, President of BMI Want to know an easy way to create desire for your product, service or company? On-camera testimonials are powerfully persuasive when delivered by the viewers’…
Will Animation & Motion Grapics Improve Viewer Response? By Greg Ball, President of BMI Cartoons are more than just kids play. Fun, whimsical and engaging animation is a great and simple way to tell the story of your business. Motion…