by Greg Ball, President of Ball Media Innovations, Inc. If you have a product or provide a service that requires a comprehensive explanation, an explainer video is an excellent marketing tool to use. It not only helps to explain the…
By Greg Ball, President of Ball Media Innovations When most people think of what a trade show booth should include, they usually think of having striking graphics, short informational content, photos and a large corporate logo posted on booth panels…
By Greg Ball, President of Ball Media Innovations In a prior post called “Use Storytelling to Add Impact to Business Videos”, I talked about how storytelling adds impact to business videos. It’s a critically important element, because it helps engage…
By Greg Ball, President of Ball Media Innovations When you think of business videos, you probably think of: Product shots A voice over narrating information about new products New services New features available on existing products Historically, they were “workhorse…
By Greg Ball, President of Ball Media Innovations Business videos can be used as a tool to build customer loyalty. For companies trying to sell products or services, it’s important to keep in mind that there are many factors that go…
By Greg Ball, President of Ball Media Innovations If you haven’t read part one of this series, you can read it here: Social Media Videos For Business – Success Tips & Strategies (Pt 1) As discussed in part one, videos…
By Greg Ball, President of Ball Media Innovations I’m going to bypass all the stats that tell you how many businesses are using social media videos, and how it’s become such a huge thing. You probably already know that. It’s…
By Greg Ball, President of Ball Media Innovations In an effort to compete and reach new clients, some businesses are doing more harm than good with the videos they’re putting out. Why is this happening? Business videos have become a…
By Greg Ball, President of Ball Media Innovations Using a video spokesperson in your marketing and public relations videos can be a great idea or it can be a disastrous idea. Whether to use a professional actor or an employee…
By Greg Ball, President of Ball Media Innovations Are you wondering whether video testimonials are worth the cost? We believe that they’re one of the most compelling and effective marketing tools out there, and I’ll tell you why. 1. Buyers now…
By Greg Ball, President of Ball Media Innovations Video marketing is booming in 2020! Video is being used more than ever by savvy businesses to reach and convert new customers. In our Florida video production company that serves Miami to…
If you haven’t read Part 1: An Optimized Website, read it here. Why would you want to pay for online advertising when you can do free stuff? When you’re creating your digital marketing strategy, of course, it’s ideal to reach…
By Greg Ball, President of Ball Media Innovations I was at a circus once, and saw this amazing act, a girl, shot an arrow through an apple on her husband’s head – while blindfolded! Most of us do not have…
By Greg Ball Are you thinking about filling the role of director for your next promotional video? It’s true that up front it could save you a lot of money, and who knows your product or service better than you?…
By Greg Ball, President of BMI Thinking it’s a good idea to produce your own business videos? Well sometimes it is, and sometimes it isn’t… Video can be a highly effective marketing tool when produced skillfully. Yet because the cost…
The Value of Humor in Video Marketing By Greg Ball, President of Ball Media Innovations “How many video directors does it take to change a light bulb? Just one, but he wants to do it ten times and when he’s…
Marketing Video Production Tips For Your Business By Greg Ball, President of Ball Media Innovations Successful video marketing involves much more than just producing good videos. You’ll need a strong marketing strategy and a well thought out plan to achieve…
Nearly all businesses have the basic essentials to promote themselves: a website, a brochure, a Facebook page, business cards. Yet many do not have a promotional video about their business. Yet study after study shows that humans are visual creatures.…
Can video be an effective marketing tool for the medical community? It’s common knowledge that videos are widely utilized for marketing by a plethora of businesses and organizations, but did you know that many medical organizations are now using video…
Are you trying to decide whether to invest in a marketing video to sell your products or services? A well-made strategically designed video can be a powerful sales tool. Your marketing video can give you all of the following benefits:…